How Long Does It Take Your Site To Load On Dial Up?

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s incorrect? Your site may simply be to slow.

Load Times – Are You Driving A Ferrari or Moped?

Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won’t.

Webmasters, designers and site owners universally access the web through high-alacrity connections. Because of this, it is simple to forget roughly 40 percent of surfers use dial-up connections. While your site may appear to load quickly on your high-alacrity tie, have you tried loading it on a 56k tie? The results can be shocking.

Sites that appear to load quickly on a high-alacrity tie can take forever on 56k. It is not unheard of to find a “quick site” really takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will really “time out” and fail to show anything. If your site has this problem, 40 percent of the hits are worthless. Worse, those frustrated surfers are dodgy to try to access your site in the future even if you fix the alacrity problems.

How quick should a page load on a 56k tie? As quick as possible, but no slower then 25 seconds. If you can get 56k load times not more than 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to quick sites.

Determining Load Times

The best way to establish the load time for your site is to really use a 56k tie. While this solution isn’t particularly technical, it will let you see exactly what your prospects are seeing when they visit the site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.

Server data can also provide you with evidence of slow load times. Are users spending a lot of time on entry pages, but not visiting internal pages? Either you have poor content or a loading problem.

Finally, you can also use diagnostic programs to test load times. Typically, the programs will kick out estimated load times for dial-up, DSL and T1 connections. Make sure you test your home page and internal pages. Diagnostic programs are brilliant tools, but don’t get bone idle. Make sure you physically watch your site load on a dial-up tie. The experience will prove invaluable to improving your site and conversion rates.

Improving Performance

The steps needed to improve the performance of your site often depend on the nature of the site. A database driven site will have different issue than a graphic intense site. There are, but, universal factors that can be checked:

1. Graphics: Typically, browsers have to make a tie for each image on a page. The more you have, the longer the load time. Limiting the number and size of graphics can help.

2. Tables: If you use tables, try to break them up into smaller modules. Large tables can negatively impact load times.

3. Multimedia: If it flashes, explodes, spins or blinks, consider ditching it. Yes, it looks fantastic, but is it worth 40% of your audience?

4. Size: Scrutinize the size of your pages. The larger the page, the slower the load times. It shouldn’t be a problem if the page is comprised of text, but large pages with lots of code will load slowly.

Cheer up if you have a alacrity problem! Yes, you’ve lost a lot of business, but now you can fix it. Most of your competitors will never map it out. That puts you ahead of the game.

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