Preparing Articles For Article Directory Distribution

Article distribution is a very effective method of promoting your business. There are a number of direct benefits from doing regular article distributions. When done by the book you can recieve loads of extra traffic to your website. You can boost your search engine rankings, and of course you position yourself as a knowlegable person on your theme – an practiced.

But you need to do article distribution by the book in order to get the most benefit out of your time and money. What follows is a list of vital things to do in order to make sure your articles perform at peak capacity.

1) Take the time to write your articles for a very specific audience. You need to be with you who it is that is consuming your in rank and then write articles that they need and want. Find out what are vital issues for people in your market and then produce articles that provide relevant and useful in rank and solutions for these people. The better you do this, the more likely ezine publishers and webmasters will pick up the article and use it in their publications.

2) Extending the initially point a bit here, be sure that you provide useful in rank for readers. If you want maximum exposure for your thoughts, you need to give people a reason to use your articles. The best way to do that is to write valuable content that provides real in rank and real solutions for the readers.

3) Have a plain text and basic HTML version of the article and resource box prepared. Many (most) article directories do not allow html in their articles, so all your articles should start their life as plain text. But you should also have a simple HTML version of each article and each resource box. In the HTML versions, simply add hyperlinks with anchor text to make any URLs in your article “live”.

4) Don’t forget search engine spiders when you write up articles. Before you start writing spend a few minutes researching relevant keywords and then be sure to work them into your articles. Not only does this help your articles rank a bit better in search engines, but more importantly it gives extra relevance to the links pointing back to your site.

5) Spend time on the by-line and/or resource box of your article. Be sure to make it a call to action. In many cases your resource box is the only place you are allowed to place links to your site. Make sure that your’s gets people’s attention and get’s them to do what you most want them to do. An effective practice is to change the resource box slightly to match each article and each audience.

6) Use very a clear reprint permission proclamation that is as unrestricted as possible. Putting policy on the use of your articles, results in fewer people really using them. Since you want maximum distribution, make it very clear and very simple to use your articles. A simple proclamation like the following is enough: “You have permission to use this article freely in any publication as long as the resource box and byline are included as-is and any weblinks are made ‘live’ when published on websites”.

7) Don’t fill your articles with tons of links. While there is clearly no set rule about how many links are too many links, creature editors will treat heavily linked articles as spam and will be much less likely to use your them. One or two links within the body of an article and one link in the resource box is reasonable, much more than that will start to have a negative impact.

Don’t be shy to target specific publications with your articles. If you know of a huge player in your industry, follow them a bit (get on their ezines and watch their websites) and then write articles specifically for their needs. Often you can simply write an email and question them if there is anything specific that you could write for them, in exchange for a link or two back to your site from within the article.

Remember that you want to get the most bang for your buck when you distribute articles. Ezine editors and website publishers are our friends, but they are also a filter between your thoughts and possible readers. Anyone can just throw collectively an article that will sit in an article directory. What you want is an article that gets picked up and republished in ezines and on websites as well as being in the article directory. If you want to get past the creature article filters, you need to give them quality content that is simple to use.

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