Exponential Growth Anticipated For E-Book Reader Sales

2009 was a excellent year for ebook readers in general – and a very excellent year for the Amazon Kindle reader in particular. Ebook readers have been nearly for ten years now – the Franklin eBookman is generally considered to have been the initially and was launched in 1999 – but they only really became well loved in 2009.

At the risk of putting Sony’s nose out of joint, it’s probably honest to say that much of the credit for this must go to Amazon. The launch of Amazon’s Kindle 2.0 in February, followed by the Kindle DX in June, caused reasonably a stir and drew attention to ebook readers. This didn’t happen when the original Kindle was launched in November of 2007- so what was the difference?

Up in anticipation of very recently, Amazon’s unique selling point was the fact that the Kindle was the only reader available which featured wireless connectivity. But, since this was a feature of the original Kindle, it doesn’t clarify the surge in interest for ebook readers. Certainly the Kindle 2.0 was a much better looking device than the, somewhat quirky, original Kindle. There was also a much better selection of Kindle books available. On the launch date of the Kindle 2.0 there were 240,000 Kindle books on offer. This has grown to close on 400,000 in just a few months. At the moment, Amazon is adding new titles at an average rate of more than 500 every day.

Or it could simply be the fact that the public had become more accustomed to digital books. No matter what the reason, it seems as if ebook readers are an thought whose time has come.

Ebook readers are simply portable devices that allow you to read ebooks – electronic or digital books. This has been possible for a long time now, simply by using a computer – or even an iPod. The major difference between reading text on either a notebook and an ebook reader is the show technolgy employed in each case. Computer monitors consist of a backlit LCD show which will typically produce you eye strain after a while. Ebook readers, on the other hand, utilise an eInk show, which is not backlit and is much more akin to reading text in black and white on paper

Without getting too technical, eInk displays consist of a transparent screen with electrical conductors not more than it. Thousands of tiny spheres are sandwiched between the screen and the conductors. Each sphere contains both black and white charged particles suspended in a liquid. The the white particles have a positive charge and the black particles have a negative charge. By passing current through the conductors, either the black or white particles can be driven to the screen in such a way as to form clearly legible text.

E-ink displays only use power when the page is being “on paper”. Once the particles have been set in place they will stay there. The e-ink technology is therefore, not only simpler on your eyes than using a backlit PC screen, it also has a much lower power requirement. This means that battery life is much longer than would be the case for a backlit show – ideal for a battery powered mobile device.

At the moment, there is a long list of companies with ebook readers in development. Augmented competition will produce lower prices and, while 2009 may well be remembered as the year that ebook readers took off, 2010 could see them apt part of the mainstream consumer electronics market. They may be as ordinary as mobile phones or iPods by the year end.

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